Nontrad Marketing - Recruitment - Glendale

 

Program Components:

Outreach/recruitment/marketing

Secondary-postsecondary partnership

Collaborative funding

 

Jan Swinton,

Associate Dean, Instruction & Workforce Development

1500 N Verdugo Rd

Glendale, CA 91208

818-240-1000 x5158, jswinton@glendale.edu

Description: The goal of the practice is to increase the number of nontraditional students

enrolling, and earning degrees and certificates, in vocational and technical education areas

that lead to high wage-high skill occupations. Glendale College uses several methods for

recruiting Nontraditional students into vocational and technical education courses/majors.

¨ The Verdugo School-To-Career partnership is a collaborative venture of Glendale

College and three local high schools. The partnership has created a pool of

business and industry guest speakers that are available to visit classrooms and talk

about a variety of occupations, including high demand-high wage careers that

benefit Nontraditional populations.

¨ Promotional materials are produced and distributed throughout the community on

the College’s courses, degrees and certificates that can lead to high demand-high

wage employment for Nontraditional students.

¨ Counselors and College staff attend community events and gatherings to talk

about Nontraditional occupations and educational opportunities available through

the College’s vocational and technical programs.

These efforts are primarily funded by VTEA and School-to-Career. The activities are

conducted by the college vocational/technical education division and the Verdugo STC

partnership.

Nontraditional students

Los Angeles/Orange (7/8)

 

 

 

 

 

 

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